To comprehensively enhance the understanding, analysis, learning, and reference of advanced R&D management experience from international cosmetics peers among the backbone members of the company, and to gain insight and grasp the trends and trends in the development of the cosmetics industry in the Asia Pacific region. Recently, under the personal leadership of General Manager Chen Shaochang, core members of technology, quality control, production, supply, finance, and management of Mengsha Beauty and Cosmetics Co., Ltd. and An'an Beauty and Health Products Co., Ltd. under An'an International Group flew to Japan to conduct industry research and inspection.

On June 18th, the Mengsha team traveled southward from Tokyo, passing through Hakone, Izu, Kyoto, Nara, and Osaka. Along the way, they visited Toyo Daily Chemical, Matsumoto R&D Laboratory, CS Laboratory, Nippon Chemical Co., Ltd., Yamada Pharmaceutical Co., Ltd., and Dazhi Chemical Industry Co., Ltd. They were warmly received by Japanese colleagues and corporate executives, and had sincere and friendly exchanges and communication with Japanese colleagues, Learn from Japanese peers to refine.

Group photo with General Manager Chen Shaochang (first from right), Deputy General Manager Wang Xiulian (second from left), and Mr. Aoki (second from right), General Manager of Asia Pacific Region of Rihua Company, and General Manager Liu (first from left) of Rihua Timeni (Beijing) International Trade Co., Ltd

General Manager Chen Shaochang (fourth from the left), Deputy General Manager Wang Xiulian (fourth from the right), Quality Director Shi Yong (third from the left), Production Manager Cen Limei (third from the right), Supply Manager Chen Xiaogang (second from the left) take a group photo with the senior management of Dongyang Chemical

Communication between members of the Mosia inspection team and technical personnel from Matsumoto R&D room

General Manager Chen Shaochang (middle), Deputy General Manager Wang Xiulian (fourth from the right) and other inspection team members took a group photo with the senior management of CS Laboratory, Co., Ltd

On June 22nd, the An An team entered Japan from Osaka and headed north, passing through Nara, Kyoto, Shizuoka, and Izu to Tokyo. Along the way, they visited the Shonan cosmetics factory and the headquarters of Shiseido Co., Ltd., a century old daily chemical brand located in Ginza, Tokyo. The Japanese colleagues from Xiangnan Cosmetics Factory also carefully arranged a special lecture on texture and skincare knowledge for everyone, and led everyone to visit their clean production workshop and automated production flow equipment throughout the process.

Members of the An'an inspection team experience products independently developed by Xiangnan Cosmetics Factory

Through inspections and visits along the way, everyone can experience firsthand the rigorous and pragmatic national culture and corporate spirit of Japanese society, which pursues ultimate perfection. Wherever you go, Japan's environmental protection and beautiful and tidy street architecture are truly admirable. As professionals in the same industry, Japanese daily chemical industry peers have a dedicated, serious, and meticulous work attitude and dedication. They have strict standards and requirements for production environment, quality control, every process flow, and every tiny detail, which have benefited every colleague who inspected and visited.

Taking the Shiseido brand as an example, it only takes three months for them to quickly respond to the market in the research and development and updating of conventional categories. However, in the research and development of strategic brands, it requires at least two years of market research and technical development, which reflects the rigorous work style of Japanese peers from another perspective.

From the current development status and trends of the entire Japanese daily chemical market, the product design style is simple and fashionable, the packaging material selection is more environmentally friendly, the core technology selling points are prominent, the content not only focuses on the delicate appearance, but also pays more attention to the good skin experience of consumers themselves, high concentration, fast absorption, and obvious effects. No wonder, in some big stores and drugstores in Ginza, Tokyo, you will see that almost all Chinese people are crazily sweeping their goods. As a practitioner in the daily chemical industry, the feeling in that scene is indeed very complex.

In addition to the visit, the members of the delegation also visited the Osaka City Park, Xinzhai Bridge, Nara Park, Qingshui Temple, Gion Garden, Fujian Daohe Society, Mount Fuji, Lake Luzhi, Ueno Park, Akihabara, Ginza, Huangju Waiyuan and other Japanese scenic spots and commercial entertainment and shopping booms with great interest along the way. During the study, they were fully entertained physically and mentally.

The brief and rare expedition to Japan has come to an end. Along the way, are you taking a quick look at the flowers, or are you willing to feel and listen with all your heart? After returning, can we digest, absorb, transform, and apply the advanced management concepts and innovative spirit of our Japanese counterparts along the way, and from a new perspective, understand and practice the corporate philosophy of "co creation, win-win, and sharing high-quality life" from the depths of our minds, and elevate our respective work to a new height? I believe this is the homework and necessary thinking that every member of the Japanese inspection team should take, and it is also the purpose and significance of the company's organization of this event.